A Blogger’s Guide to Selling on EBay

A Blogger’s Guide to Selling on EBay 

Selling on eBay
Blogging is fun, from starting one and driving lots of traffic to it before enjoying the results. However, you’ve probably outgrown being a blogger throughout all those years.

If you’re looking to doing more than just write posts on your blog, then this post is perfect for you.

Offering products and services is nothing new to some popular bloggers. Sometimes, it makes sense to sell products based on what your niche is about. Problem is, most bloggers aren’t sure where to host their new ecommerce business.

It is not advisable to open a store section on their website. This is because your readers are usually on your blog to read and gain information, not buy.

Here’s where looking at a dedicated marketplace comes in.

You can just add a store section on your website and redirect or provide a link to a selling page like eBay.

Benefits of selling on eBay as a blogger

Selling on eBay is a good starting point for a blogger-turned-ecommerce owner. Here are the reasons why:

eBay is a high traffic channel
People go to eBay with the main purpose of buying
Their website is secure, responsive, and reliable
There are various payment options available
You can build your blog’s audience through their market
Of course, what you sell should be highly relevant to your blog if you want to maintain your brand. For instance, if you blog about mountain climbing then selling mountain climbing gears makes sense.

How to start your eBay store

eBay Blogger





Here’s a checklist for you to tick before you launch your new venture:

Create your store name and URL
Shoppers remember your store name. Mirror what your blog name is to what your eBay store’s name and URL. Your store name also becomes your URL which matters for Google.

Optimize your product description
Product descriptions matter for Google, too.

You will about what the product’s attributes are like size, color, and weight, but you can also attach some keywords to it.
Since you’re a blogger, you probably know the importance of using keywords in all of your posts.

Identify delivery method

If you sell physical products, do not forget to add a shipping method to all your product listings. Not all of your items’ size and weight are the same, therefore, the costs for shipping them may vary.

Good thing in selling on eBay is you can ship your products from the comfort of your home. But you can always look for third-party fulfillment service partner that can do the work for you.

You can offer free postage as well which does attract more eyes to your listing.

Know the potential costs

eBay offers up to 50 free listings per month but if you’ve used up all of those listings, you’ll have to pay for the extra. If you only have a few products to sell then this choosing this option is your best bet.

Here are the four main fees that eBay has for their sellers:

Insertion fees
Final value fees
Listing upgrades
Fees in select categories
Be wary of scammers
eBay seems to be the playground of a lot of online scammers. Sometimes, buyers claim to overpay for their products  accidentally and ask for it back. And when you wire the money back, you’ll find that the transfer was a fake and the scammer ran away with your money.

Learn how to spot scammers and remember these things at all times:

When you are selling to someone you don’t know, it is better and safer to accept cash or credit card payments. Don’t just accept checks or money orders immediately.
Never accept overpayments and people claiming to send what seems to be an invisible transfer to your account
When meeting with a buyer through a local pick up, choose a place that is safe and accessible to the public. Never ever invite them to your home.
Focus on customer satisfaction
Customer satisfaction

Your customers are the people you want to build trust and rapport with. Always keep your focus on satisfying your customers. For example, you can include handwritten messages or a small token on your product boxes.

There is one business called HEX that could build their customers’ loyalty through personalized thank you notes.

Respond to all feedbacks
How do you know if you have happy customers?

It usually shows in their comments and feedbacks.

You must address all feedbacks, good and bad, at all times. When people make the effort of leaving a review on your eBay store, never leave them hanging.

You should always thank people who gave you good reviews and recommended your products.

Reviews that criticizes your products can give you an insight on where to improve.

Mention your store on your blog posts

Even though you plan to sell on eBay, your blog’s audience is definitely your target buyers too. Don’t miss out on mentioning on some of your blogs you sell products they may be interested in.

Don’t go overboard and keep your sales talk on the side and not your main goal.

For example, you can have a few lines on your posts that talks about a specific gear you sell, you can just hyperlink your product’s URL and mention some of its features.

Remember that your readers are still on your blog to be informed and not to be sold to.

Selling on eBay as a blogger is tough but rewarding

Jason Acidre, owner of Avaris.io once said, “With eBay’s free listing option, it never hurts to open up a store even when you’re committed to a full-time blog.” For more information about selling on eBay here’s a guide for you to sell with confidence.

Just know and understand that the market is different and how you market your product is going to be different from how you market your blog.